William Rouse

Professor Emeritus




  • B.S. , University of Rhode Island
  • S.M. , Massachusetts Institute of Technology
  • Ph.D. , Massachusetts Institute of Technology


  • Systems Engineering & Management


Bill Rouse is a Professor Emeritus in the Stewart School of Industrial and Systems Engineering at Georgia Institute of Tech. 

Dr. Rouse has over thirty years of experience in research, education, management, marketing, and engineering related to individual and organizational performance, decision support systems, and information systems. In these areas, he has consulted with over one hundred large and small enterprises in the private, public, and non-profit sectors, where he has worked with several thousand executives and senior managers. His expertise includes individual and organizational decision making and problem solving, as well as design of organizations and information systems.

Rouse has written hundreds of articles and book chapters, and has authored many books, including most recently Essential Challenges of Strategic Management (Wiley, 2001) and the award-winning Don't Jump to Solutions (Jossey-Bass, 1998). He is co-editor of the best-selling Handbook of Systems Engineering and Management (Wiley, 1999) and edited the eight-volume series Human/Technology Interaction in Complex Systems (Elsevier). Among many advisory roles, he has served as Chair of the Committee on Human Factors of the National Research Council and as a member of the U.S. Air Force Scientific Advisory Board.

Rouse is a member of the National Academy of Engineering, as well as a fellow of four professional societies -- the Institute of Electrical and Electronics Engineers (IEEE), the International Council on Systems Engineering, the Institute for Operations Research and Management Science, and the Human Factors and Ergonomics Society. He has received the Joseph Wohl Outstanding Career Award and the Norbert Wiener Award from the IEEE Systems, Man, and Cybernetics Society; a Centennial Medal and a Third Millennium Medal from IEEE; and the O. Hugo Schuck Award from the American Automation Control Council. He is listed in Who's Who in America , Who's Who in Engineering, and other biographical literature, and has been featured in publications such as Manager's Edge, Vision, Book-Talk, The Futurist, Competitive Edge, Design News, Quality & Excellence, and IIE Solutions.

Rouse has served in a variety of leadership roles in several companies and on the faculty of the University of Illinois at Urbana-Champaign. He also has served in visiting positions on the faculties of Delft University of Technology in The Netherlands and Tufts University . He received his B.S. from the University of Rhode Island , and his S.M. and Ph.D. from the Massachusetts Institute of Technology.