While entertainment will continue to be dominated by artists, those looking to improve upon the creative process have embraced tools of industrial engineering and industrial engineers have risen to the top of many creative organizations. Guy Primus, IE 1992, has devoted his career to optimizing the technology and entertainment world with a primary focus on "helping them execute their vision."

Primus' passion for technology and entertainment has resulted in experiences that range from being a patent-pending inventor to serving as A&R for Universal Music recording artist Anjulie. His success in the worlds of media and technology led to his selection as a ‘CUP Catalyst’ in Media & Entertainment by the Council of Urban Professionals, a ‘Captain of Industry’ the Institute of Industrial Engineers and being named to Georgia Tech’s Council of Outstanding Young Engineering Alumni.

In this lecture, Primus provided a look behind the curtain of entertainment and shared case studies that demonstrate how the principles of industrial engineering are apparent in the most artsy of industries. The lecture was first presented at the IIE Conference and was such a success that ISyE knew they had to bring him to campus.

If you missed the lecture, you can now watch it here: http://b.gatech.edu/17FwPcv