Eunhye Song, a Coca-Cola Foundation Early Career Professor and associate professor in the H. Milton Stewart School of Industrial and Systems Engineering (ISyE) at Georgia Tech, has been named vice president/president-elect of the INFORMS Simulation (I-SIM) Society, recognizing her leadership and growing impact in the field of simulation.  

I-SIM is a specialized community within the Institute for Operations Research and the Management Sciences (INFORMS) dedicated to advancing simulation research and practice while fostering collaboration and professional development among members of the simulation community. 

Simulation has become increasingly important as advances in computing and data availability enable researchers to build more detailed models of complex real-world systems, helping organizations evaluate decisions before implementing them and avoid costly trial and error.   

“We have much more data, computing power and the ability to build more detailed simulation models than ever before,” Song said. “That’s exciting because we’re getting closer to accurately representing what’s happening in the real system.” 

Song’s connection to the simulation community spans over a decade. She first attended I-SIM's flagship Winter Simulation Conference as a first-year Ph.D. student in 2013 and has participated ever since. After joining the faculty ranks in 2017 – first at Penn State University between 2017 and 2022, then at ISyE where she joined in 2022 as an assistant professor – she became increasingly involved in service and leadership activities within the society. 

As vice president/president-elect, which is a two-year term that began in July, Song will help guide the organization’s priorities and support initiatives that advance simulation research while identifying emerging areas of focus for the field.  

“I’m honored to help the society think about the most relevant and emerging areas in simulation,” Song said.  

Beyond its research mission, Song said the simulation community has played a key role in shaping her professional journey through mentorship, collaboration and service.   

"I-SIM is a very tight-knit community, and I have received so much advice and mentorship from previous and current members,” Song said. “By the time it’s your turn to lead, everyone is happy to step up. I look forward to helping continue that great tradition in this new role.”  

With more than 12,000 members worldwide, INFORMS is the leading international association for professionals in operations research, analytics, management science, and related fields. The organization advances the science and technology of decision making through publications, conferences, competitions, networking communities, and professional development services.