Everybody, it seems, wants Ari Siesser. Young, intelligent and personable, Siesser says a week doesn’t go by without at least one corporate recruiter emailing him with a job opportunity.
That’s because Siesser (B.S. industrial engineering 2014, M.S. analytics 2015) has something that companies covet: the knowledge and skill to help predict the future.
“A lot of what I do can be used to predict the success of a marketing and advertising campaign,” says Siesser, who works for Atlanta-based business intelligence firm Cardlytics. “For example, we use credit card transaction data to evaluate how effective certain ads are in getting people to purchase products. We then use this information to identify which ads in the future will have greater purchase power.”
At 25, Siesser acquired his analytical wizardry through a highly specialized graduate program. The master’s degree in analytics blends the data modeling and statistical analysis expertise provided by the Stewart School of Industrial Systems & Engineering (ISyE) with the computational firepower of Georgia Tech’s College of Computing and the business analytics acumen from the Scheller College of Business.
While distinct, the program is actually one of several relatively new master’s degrees involving the College of Engineering that have a strong professional emphasis – two others being a master in supply chain engineering (SCE) and a master of biomedical innovation and development, or BioID. Together, the degrees demonstrate a remarkable level of agility from the nation’s largest engineering college, particularly in the ability to forge robust academic offerings that answer the fast-emerging needs of industry.
To learn more about ISyE's M.S. of supply chain engineering, and why Atlanta -- and Georgia -- is uniquely positioned to play a leading role in U.S. supply chains -- as well as ISyE's interdisciplinary participation in the M.S. of Analytics program, read here: http://b.gatech.edu/29EXVWu.