TITE: Modeling of Travelocity's On-line Travel Distribution Business

SPEAKER: Barry Smith

ABSTRACT:

Beginning in 2002,
Travelocity and the Sabre Research Group collaborated  to develop the
Enterprise Network Model (ENM).  The ENM combines discrete choice
customer modeling with simulation and large-scale optimization to
improve Travelocity's management of its on-line travel distribution
business.  The ENM helped Travelocity become a more effective retailer
and contributed $43 million per year to Travelocity's bottom line.
 This project was recognized in 2005 as an Edelman competition finalist.